WooCommerce: Why 39% of Websites Use It for Ecommerce

Choosing an ecommerce platform is a critical decision for any small business. According to Statista, WooCommerce powers 39% of all ecommerce websites globally—more than any other platform. Its popularity isn’t by accident. For businesses seeking flexibility, ownership, and long-term value, WooCommerce consistently delivers.

Here are five key reasons why so many businesses worldwide rely on WooCommerce for ecommerce.

1. You Own Everything — Data, Code, and Peace of Mind

WooCommerce is open-source, which means you own the code, the data, and the infrastructure. You’re not locked into one hosting provider or subject to a platform’s terms of service, that could shut you down for any reason at any time. You decide where and how your store runs.

This ownership gives small businesses control over privacy, uptime, backups, and migrations—making WooCommerce ideal for those who want long-term stability and freedom to evolve.

2. Pricing That Scales With You

WooCommerce itself is free. You only pay for what you choose to add: themes, plugins, and hosting. There are no additional transaction fees from the platform. You control the stack and the budget.

For example, a business using Stripe or PayPal pays only the processor’s fees—not a platform markup. In contrast, Shopify users may pay extra unless they use Shopify’s in-house processor.

This flexible, modular pricing helps small businesses grow without hidden or rising costs.

3. Complete Customization with Standard Tools

WooCommerce is built on WordPress and supports development using widely known technologies—PHP, HTML, CSS, and JavaScript. This makes it easy for developers to customize anything, from layout and design to checkout flow and product filtering.

Thousands of plugins exist for inventory, marketing, shipping, and more. If something doesn’t exist, developers can build it. This extensibility makes it well-suited for businesses with unique operational needs.

4. Strong SEO and Content Capabilities

WooCommerce integrates seamlessly with WordPress’s powerful content engine and leading SEO plugins like Yoast SEO. You can control meta tags, slugs, headings, schema markup, and more.

This gives small businesses an edge in content marketing, blogging, and organic search visibility. For ecommerce sites aiming to attract and convert through Google, you will have the tools to do it well.

5. Growth Without Limits

WooCommerce is designed to grow with you. Whether you start small or need enterprise-level performance, it scales as needed. You choose the hosting and performance setup to match your traffic, inventory, and transaction volume.

Is WooCommerce the Right Fit for Your Business?

With 39% of the global ecommerce market, WooCommerce has earned its place as the go-to platform for small businesses that value flexibility, control, and long-term growth.

From full data ownership to deep customization and cost transparency, it gives business owners the freedom to build and scale on their own terms. For those who want a powerful, adaptable ecommerce solution without the constraints of a closed system, it stands out as a smart, future-ready choice.