manufacturer & distributor
Porterfield Brakes
We partnered with Porterfield Enterprises, a global supplier of performance racing brake pads, to rebuild their extensive e-commerce platform. Hosting over 50,000 SKUs, the new WooCommerce site delivers a modern, user-friendly shopping experience with advanced search, dynamic product selectors, and real-time FedEx shipping integration. The result is a streamlined, high-performance website built to match the precision and speed of the Porterfield brand.
Technologies & Services
Fast, Intuitive Search Experience
The new site features an instant search bar built directly into the header, delivering ultra-fast suggestions and a product details panel as users type. Search engine–style results make it easy to find specific brake pads or related products within seconds—an essential upgrade for a catalog of more than 50,000 SKUs.
Advanced Product Filtering & Fitment Logic
Each product page supports compound selection, detailed specifications, related product recommendations, and structured category tagging—allowing customers to quickly identify the correct brake pads by vehicle, application, or performance type. The result is a streamlined purchasing experience built for both racers and distributors who need accurate fitment without friction.
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