Wholesale and Retail on One Website: Explore Options for Your Business Model

Illustration of a laptop with a shopping cart icon connecting wholesale (warehouse with forklift and boxes) and retail (storefront with shopping bags).

Do you wholesale today and wonder if retail might make sense in the future? Do you already serve both and struggle to manage it all? Or do you want a polished online catalog without the complexity of checkout?

No matter where you fall, you don’t need multiple websites. With the right ecommerce platform, one website can handle wholesale, retail, or both—giving you flexibility without extra overhead.

Here are the common approaches businesses use:

Public Retail Store + Wholesale Login

Best for: Businesses serving both markets.

  • Retail shoppers see the storefront, browse products, and check out normally.
  • Wholesale buyers log in to access bulk pricing, private catalogs, or exclusive products.
  • Everything runs from the same backend: one inventory, one order system, one website.

💡 Retail visibility while keeping wholesale terms secure and professional.

Tiered Pricing for Wholesale Buyers

Best for: B2B sellers with volume-based discounts.

  • Pricing adjusts automatically based on order size.
  • Small wholesale customers see one set of rates, larger accounts see deeper discounts.
  • Retail customers still see standard pricing.

💡 Rewards growth and encourages larger wholesale orders.

Request a Quote Workflow

Best for: Wholesalers with custom pricing or variable orders.

  • Wholesale buyers add items to a cart but submit a quote request instead of paying.
  • You review the request, set pricing, and send back a secure payment link.
  • Retail customers continue with standard checkout.

💡 Adds a personal touch to wholesale relationships while keeping retail fast and simple.

Catalog-Only Mode

Best for: Wholesalers who don’t sell retail.

  • Products are displayed publicly but without pricing or checkout.
  • Wholesale customers log in or request a quote to see pricing and order.
  • Retail visitors can browse but not buy directly.

💡 Showcases your products, even if retail isn’t part of your model.

Hybrid Checkout Options

Best for: Companies serving very different customer types.

  • Retail customers pay with cards, PayPal, or Apple Pay.
  • Wholesale buyers can pay by invoice, bank transfer, or NET terms.
  • Both experiences happen on one website without overlap.

💡 Serve both sides of your business without needing two websites.

Why This Matters

Running separate sites for wholesale and retail adds cost and complexity. A single, flexible website can:

  • Reduce overhead with one inventory and backend.
  • Provide a tailored buying experience for every customer type.
  • Support multiple business models—without the burden of managing two websites.

Sell Smarter, Not Harder

Whether you wholesale only or also sell retail, you don’t need multiple websites. With the right structure, one site can handle it all.

Ready to explore the model that fits your business? Request a Consultation today.